K-Pop Journalist. Online Editor.
BTS may have taken over the American music market, but they are also making their mark in the Middle East. The record-breaking boy group have reached over 25 million plays on Anghami, making them the only Korean pop act to do so on MENA’s largest …
South Korean boy group BTS may seem like most other K-pop groups with multi-coloured hair, flawless complexion, colour-coordinated fashion and charismatic visuals. However, underneath the perfectly-packaged group of seven is a rising act breaking the mold in the highly manufactured K-pop industry, turning them into …
At a glance, South Korean boy band Bangtan Boys (BTS) are the complete K-Pop package – they are multi-talented young men with good looks. The seven-member group has recently been conquering music charts, not only in Korea but also in the U.S. Their newly released album, Love Yourself: Her, debuted at No. 7 on Billboard 200 album chart, making it the highest-ranked album by a Korean artist. They also became the highest-charting K-Pop group to land on Billboard’s Hot 100 chart with their title track, DNA.
But, why are they so popular? Well, here’s what makes them stand out from others in the K-Pop industry:
They compose and produce socially-conscious music
BTS, who debuted under agency Big Hit Entertainment in 2013, decided to take on a non-traditional path in music.
“BTS ultimately stands out in K-Pop for their emphasis on singing about relatable and realistic topics,” says Jeff Benjamin, Billboard.com’s K-pop columnist.
The Korean artist tackles personal and controversial subjects – politics, loneliness, mental health, adolescence, even women’s empowerment – that resonated with fans all over the world.
Client: Khaleej Times
When the boy band GOT7 held a fan meeting in Australia late last month, Twitter lit up with a series of hashtags that revealed a growing Australian appetite for catchy K-pop – the music genre originating in South Korea that is a heady mix of catchy …