K-Pop Band BTS: A Global Phenomenon Explained

South Korean boy group BTS may seem like most other K-pop groups with multi-coloured hair, flawless complexion, colour-coordinated fashion and charismatic visuals.

However, underneath the perfectly-packaged group of seven is a rising act breaking the mold in the highly manufactured K-pop industry, turning them into household names.

Much to the surprise of many, BTS, an acronym for Bangtan Sonyeondan, which loosely translates to Bulletproof Boy Scouts or their rebranded English name Beyond The Scene, made history by becoming the first K-pop boy group to perform at the 2017 American Music Awards, where they slayed with a mind-blowing performance of their popular Korean track DNA from their fifth record-breaking and award-winning EP, Love Yourself: Her

Their collaboration with rapper Desiigner and DJ and producer Steve Aoki for a remix version of BTS’s song Mic Drop jumped to No. 1 on the World Digital Song Sales chart and debuted at No. 28 on Billboard’s Hot 100 chart for nine weeks, making them the highest-charting K-pop group. 

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