How SuperM, Seventeen And SF9 Fuelled K-Pop Craze In UAE

It was a high-profile year for K-Pop in 2019. The globalisation and commercial success of the global phenomenon hit a new record, all thanks to BTS significantly penetrating the American market.

Unlike the US, the Middle East hasn’t always been the final frontier for South Korean pop, yet UAE’s craving for it is undeniable. It has progressively witnessed a growing appetite this year in comparison to 2018. And this year, it definitely started with a bang.

After a whirlwind year for Momoland, the rising girl group kick-started 2019 with their world tour, Momoland Live in Concert, in Dubai, bringing along rookie group Lucente as their opening act.

This year alone saw several mini-concerts being held, predominantly overtaken by rookies such as groups IMFACT, FlaShe and D-Crunch and soloist Eunki Hong, all of whom made their Middle East debut.

Client: Gulf News tabloid!